Choosing a Domain Name? 5 things to consider

It is very important to choose the right domain name for your business. With it, you are going to be represented on the Internet. If you consider accepting something even a little different and not matching with your business identity, it could be crucial. It is the most fundamental way, your customers to find your site. Luckily here, you will find 5 things that will help you with choosing a Domain Name. They are helpful for making the best decision and getting the most suitable domain for your website.

Short domain names are better.

Consider choosing a short-clear name. They are more likely to be remembered by your clients. Also, users won’t make a mistake by pronouncing, spelling, and typing it. And that, on the other hand, won’t lead to opening a completely different website other than yours.

The limit to create a domain name is 63 signs. The suggestion about that is not to go further than 15 characters!

Thinking about the characters, another thing to keep in mind is double letters and dashes. If it is possible, don’t abuse with too many of them.

Dashes are in good use for clarifying some two-word names. For example, when the first word ends with the same letter, the second word starts. But if your case is not like that, better build a clean name, free of any dashes or repeated letters.

If your domain name is long and has a difficult spelling, you risk clients mistyping or misspelling it. Short and simple is the way to go.

Top-level domain (TLD) perfect for you.

There are a lot of different TLDs like .com, .org, .net, etc. If your business is local, maybe it’s a good idea to pick a country-code TLD. 

Before you register the domain name, check if there are restrictions on the TLD. If there’s a requirement not suitable for your business or the name you want is already taken on that TLD, don’t panic. Just look for something common and universal, for example .com, .net, .org, etc.

Attach some keywords

Try implementing keywords that describe your business and the services you offer. For example, if you’re offering tire change services, you could take advantage of having a domain name like or

Consider using keywords that people enter when they are searching for our products or services. This also helps to increase your positions on search engines (which boosts your traffic).

If you already have brand business with high known positions, what is essential is to keep your brand without words that can confuse clients you already have. So take the advice depending on the phase of your business. 

Think big for your business.

Think about the future business needs and plans. Pick a domain name associated with your niche or field. That gives your clients a sign about the variety of your website. The advice is to don’t go with a very specific name that restricts your future expansion options if you have some. 

 “Amazon” started with selling books, but now it sells pretty much everything. If the starting domain name was “,” switching later to a new domain could’ve meant a severe loss of traffic, time, and money. 

Do your research.

When you once choose your domain name, make sure that it doesn’t exist yet. Try to avoid legal problems or being confused by your clients with a similar brands. Do your proper research.

Leave a Reply

Your email address will not be published. Required fields are marked *